clickthroughs

There are 5 changes that are powering the online video revolution…1. Cheap broadband Internet find is no longer a thing of the past! Today well over half the online population has access to broadband Internet. Plus in 2005 it was reported that more people in the US had high-speed access compared with the number of those who were on a dial-up connection. So what does this mean? Well simply put it means that more than half the users in the world of internet marketing are RIPE for cutting-edge fullmotion information!2. The introduction of simple easy-to-use software These days you can sight plenty of software available online that exclusively caters to non-technical folks like us. And this is a good thing because putting together professional-looking videos is now a breeze!3. The availability of faster more powerful computers at reasonable prices. Over the past couple years creating and watching online video has change state way easier thanks to the advancement of computing power.4. A vast majority of people love learning via online video. be why do you think advertisers are willing to spend bucketloads of money on television advertising? Simply because video works! Period. Introducing…Video Traffic Explosion!A no-holds-barred report that takes you by the hand and shows you step-by-step all of the secret techniques strategies and shortcuts to achieving high search engine rankings and endless traffic to your website…all by harnessing the amazing viral power of FREE Video Online Video!This report is written in a simple easy-to-understand style and ordain literally take you by the hand and demonstrate how you can benefit from online video by implementing all of the tips and techniques discussed here. come up so what are you waiting for? Go ahead shut yourself in your room grab a cup of coffee and settle drink for an absorbing read!To your certain success!Mark Call & Todd GrossP. S. By the way we have to hand it to you. By showing interest in this exclusive report you’ve already proven that you’re a smart and savvy internet marketer who’s got what it takes to arrive the top!Chapter 1: Case StudyTopic: Can viral video clips drive targeted traffic to your web site?Tens of millions of people watch these bunco videos but how effective are they at driving qualified traffic to web sites?We recently released the audio recording of our clinic on this topic. You can comprehend to a recording of this clinic here:Can Viral Videos control Targeted Traffic To Your Web place?There are millions of short video clips on the web produced both by professionals and amateurs. The amateurs publish their video clips for fun and notoriety and the professionals produce and create them in order to drive traffic to their web sites and sell more of their products or services. Tens of millions of people check these short videos but how effective are they at driving qualified traffic to web sites?The challenge for many marketers is how to take advantage of the video opportunity for the sake of their own marketing objectives and goals. Using YouTube and Google Video we published a series of short videos measured the number of times they were viewed how many click - throughs were generated and how many site visitors converted to subscribers. These are just the first set of results form a large scale project we are undertaking on this topic. But these preliminary results do give a clear sense of the potential of video clips as a means to create new customers and subscribers. accent: THE GROWTH AND DEVELOPMENT OF THE INTERNET COMMUNITYFor a desire time people were trying to use the internet to do things that it simply was not capable of doing. Often in the past we have been able to optimize processes and alter conversion by reducing the complexity of the multimedia on the site. When radiate first came out it was exciting and every designer wanted to use it. However many times we were able to change magnitude conversion by cutting out the use of video and audio. That is changing. Look at the evolution from where the internet first started. It started out with everything being free. Natural search was first starting. You could actually go to the top of a natural search engine within a day or two of launching a site and start getting traffic almost immediately. Since then the world has changed. Paid search has emerged and Natural examine has become extremely competitive. ROI has become much more important. People stopped offering everything for free and marketers’ expectations about potential performance rose dramatically as they recognized the potential. Now we are in an era where search - paid examine and natural examine - is a commodity. If you are not doing it come up you must improve quickly. ROI is driving the marketing. Nothing is free. The war on SPAM is waged daily and the legislative environment is changing daily. Viral marketing is now one of the most powerful ways to merchandise online. This is what the Internet was designed for multimedia as mainstream. This has go about primarily because of the adoption of broadband. Depending on the report about 50% of the houses in the U. S have broadband and that trend is continuing across the world. 80% to 90% of businesses are now using broadband. Time Spent on Recreational Media Activities per DayActivityTime SpentRecreational Internet Surfing3.6 HoursWatching Television2.5 HoursOnline Chat1 Hour What you need to understand: Recreational Internet Surfing has recently overtaken television as the largest recreational activity. KEY POINT: By the end of 2006 it is estimated that more than 6 billion populate ordain be using the internet. It took more than 50 years for television to get to this point. Most readers have probably heard about the YouTube acquisition. After one year in business they were acquired for $1.65 billion by Google. Starting from adjust about a year ago. YouTube is now getting more traffic than MySpace. CNN com and Ebay. This is a testament to the growth of video and its viral nature. USING VIDEO CLIPS TO create CLICKTHROUGHS AND SUBSCRIPTIONSWe created a total of 28 videos ranging in length from 15 seconds to 8 minutes. Each video had a 3-5 second promotion at the end of it specifying a URL whichindicated that there was a website that may be interesting or relevant to the viewer. Videos where placed on YouTube and Google Video and where possible a link was provided on the same page as the video which drove traffic back to the main website. Each of the videos was in one of these categories:• Personal Blog (global issues spirituality current events)• Comedy (spoofs skits celebrity parody)All of the video clips we shot were deliberately “amateurish” in their come and production. We purchased off-the-shelf video-editing software for a PC started filming and edited all of the videos ourselves. The be estimated investment for this project (all 28 videos) was $9,600. Our intention was not to test the performance of the glossy high-production videos you might expect from an advertising agency. What we wanted to understand the viral potential of videos of the kind created by individuals on the web. To give you a comprehend of what we did here are two of the videos. The MEC Certification VideoThe Ben Harper Parody VideoBoth videos were humorous and more importantly neither one was promotional. There was no sales message no product placement no clever segue to a sales pitch on a landing page. We ran the videos during August and September of this year and tracked the number of times each video was viewed in addition to click-throughs to the sites and subscription sign-ups. Here are the results using combined figures from all 28 videos:Using Video Clips to drive traffic and acquire subscribersAugustSept60 Day TotalViews of videos88,589235,601324,190Clicks through to place7323,4304,162Clickthrough rate0.88%1.46%1.28%Conversion to subscribers--1.49%What you need to understand: Although the video clips had no promotional message or content. 1.49% of viewers went on to become newsletter subscribers. In Just 60 Days our videos were viewed over 324,000 times at no cost to us. KEY POINT: With no additional work or money spent we are projected to generate 382,444 views for October which is more than we generated in the previous 2 months combined.:: To act a context for these video cut results we built a comparison chart to see how much it would be to achieve the same results using Pay Per Click advertising. These figures are based on the same number of views the same clickthrough rates and the same conversion to subscribers. With regard to cost per move we assumed a mid-range price of 30 cents. Hypothetical Comparison of Video to PPC TrafficVideo 60 Day TotalPPC HypotheticalViews of Videos (Impressions)324,190324,190Clicks through to place4,1624,162Estimated Cost per VisitorNA$0.30Clickthrough Rate1.28%1.28%Conversion to Subscribers1.49%1.49%Advertising Cost$0$1,248.60Cost per Subscriber$0$20.14What you need to understand: Had we used Pay Per Click advertising to acquire the same number of new subscribers based on a cost-per-click of 30 cents it would have be us over $20 per subscriber. VIDEO AS A COMPONENT OF YOUR SOCIAL MEDIA OPTIMIZATION STRATEGYEntertaining or provocative videos can quickly change state viral being shared by tens or even hundreds of thousands of viewers most of them connected through online social networks.:: However it is important to understand the nature of the environment in which video clips are most widely distributed and shared. If you simply add a video clip to your site or blog and to YouTube you ordain be taking advantage of only a small fraction of the opportunity that exists. In the same way that you optimize your web sites and blogs for the study examine engines like Google. Yahoo! and MSN you also have to optimize the presentation of your video clips in order to be found through searches within social network community sites. This process is called Social Media Optimization or SMO. Social Media Optimization is the affect by which you optimize your online presence to be more visible through searches within online communities and community web sites. It’s desire SEO for social network sites. It’s how you make your sites videos podcasts. RSS feeds and communicate entries more visible and searchable to tens of millions of people who are connected through sites desire MySpace. YouTube. Del icious. Technorati. Reddit. Facebook and dozens of others. Traditional “connectors” for static sites comprise linking strategies and examine engine marketing. Social network “connectors” include use of bookmarks tags. RSS feeds trackbacks reviews comments ratings and participation in networked community groups. The essence of SMO is to increase the chances of your video - or any other portable sharable content – being distributed more widely and being found more quickly though community search engines. This is important when producing short videos because it is within and across these networked community sites that video clips are most likely to be distributed and shared. In other words to maximize the chances of your video going viral you have to optimize it for sharing across social network communities.:: What does SMO “be like”?As an example if you post a video clip to your blog you ordain want to increase the chances of the video being widely distributed. The most basic step to take is to add a lie of links to relevant social network sites. Here is an example of a typical enumerate of links at the end of an optimized blog entry:Add to: YouTube | blinklist | del cio us | digg | yahoo! | furlThese links allows people to quickly add your blog entry to the social communicate or community place or sites to which they belong. Once the post has been added by one person it will be available to every other member of that community through the site’s search function. While some of these sites like del icious. Yahoo! and furl consider categories that cover almost any topic and subject you can think of other communities are more focused. YouTube is clearly focused on bunco videos. In common with other social communicate sites it has a number of features that enable members to vote for evaluate share and distribute the videos they desire best.:: This voting and rating process is an integral move of almost all social communicate community sites. As a result content rises to the surface through a “democratic” process whereby the combined opinions of community members determine which content gets the greatest exposure. In other words social media search is driven not by algorithms but by popular vote. It is essential to understand this when you create your own videos. Your videos be to be compelling entertaining or at least different in order to rise above the noise and be voted into “visibility”. Credits:Editor — Flint McGlaughlinWriter — Nick UsborneContributors — Jalali Hartman Aaron Rosenthal Jimmy EllisHTML Designer — Cliff Rainerhttp://www marketingexperiments com/improving-website-conversion/viral-video-clips-targeted-traffic htmlChapter 2How To Effortlessly Make Your Own Video Using A Simple FREE Software!In this chapter we’re going to go you through the entire process of making your own simple video with Windows Movie Maker 2. Don’t mind it’s fun and really easy![Fair Warning: If you’re looking to become the next George Lucas this software is probably not going to help you. If however you only want to put upsome simple good-quality video clips then Windows Movie Maker 2 should be perfect for the job.]This software makes it super easy for just about anyone (yes even an absolute newbie!) to create some great movies on their computer. All you’ve got to do is build your storyboard edit the clips throw in some music to the mix and you’ll have your video ready in no measure at all!Alright let’s get started!Step # 1: Build a storyboardWindows Movie Maker is designed to automatically divide your video clip into segments so you can effortlessly draw and drop the sections you decide onto the storyboard. By the way this is where you’ll put together your new video. Here’s how you create a storyboard:To build a storyboard:�� Import video or pictures to your computer. You can do this by clicking on the links on the ‘Movie Tasks’ pane on the left side of the window.�� As you’re doing this you’ll be able to view each one of them in the ‘Collections’ box right on top of the page.�� Now double-click on each clip to see how it looks desire in the ‘Preview’ window.�� OK once you’ve made up your mind over which ones you’re going to include in the video simply move and drag the clips to the ‘Storyboard’ in the request in which you’d like for them to be published in the video.�� If you want to re-arrange any of your clips just drag and drop them to a different location on the storyboard! See how easy this is?Step # 2: It’s time to edit your clipsHere’s how you do it:�� move on any clip in the ‘Timeline’ you be to trim. (You’ll find the timeline just below the tab ‘show storyboard’ at the bottom half of thewindow)�� Drag the move bar slowly in the ‘Preview’ window and see how the video progresses. forbid your walk at the point where you want to edit the cut.�� Now continue over to the ‘Clip’ menu and select ‘Set Start cut Point.’�� Keep dragging the progress indicator until you arrive the desired end point of your clip.�� Once again open up your ‘Clip’ menu. This time round however you want to choose the ‘Set End Trim Point’ option.�� There you’ll now have an edited version of your clip!Step # 3: Add in some music to spice things up!�� You need to do this the same way you imported video and pictures earlier on! Simply click on the tab ‘merchandise Audio Or Music’ and pick the music track you want featured in your video.�� Next select ‘Import.’�� You ordain now see the track in the your ‘Collection’ view.�� Thereafter click on the tab ‘show Timeline’ in the ‘Storyboard’ divide and then drag the track to the Audio/Music level of the Timeline.***Important*** - Make sure you save the video in AVI format since it’s usually much smaller in size and compatible with both Google Video as well as YouTube. Alright you’ve done it – you’ve just created a cool movie! To view your new video just click on the ‘Play’ button in the ‘catch’ box. Enjoy!*** Here’s a link to a video on some Windows Movie Maker tips. You might find it pretty useful so go check it now!http://www youtube com/watch?v=hTLGGnSpf_kChapter 3A Summary Of The 2 Most Popular remove Online Video-Sharing SitesFirst off let’s go away with YouTube……“Among the top 25 Web brands ranked by unique audience. YouTube was the fastest growing from January to June 2006 increasing 297 percent from a monthly unique audience of 4.9 million to 19.6 million. The be of Web pages viewed has grown even faster increasing 515 percent from 117.6 million in January to 724.0 million in June. The add up measure spent at the site has increased 64 percent during the same period from just over 17 minutes to nearly 28 minutes.” Source: Nielsen/NetRatingsDid you take a look at those awesome stats? No wonder cause to be perceived online marketers are scrambling to cash in on its popularity! And it’s exactly what you should be doing too!In fact the reason we’ve put together this inform for you is so you can learn how to use not only YouTube but also Google Video to your advantage. OK here’s a brief summary on YouTube (www youtube com):Definitely the largest and the beat video sharing site out there. Its overwhelming popularity and success was what prompted search engine giant Google to buy it at a cost of 1.5 billion dollars!Initially. YouTube only showcased home-made videos from amateurs. Now though you can find plenty of videos ranging from world events sports movie trailers from CBS and yes even internet marketing tutorials!So what attracts users to this site? Well for one it’s the only site where you can view for FREE a massive collection of videos on almost any topic. Secondly. YouTube has made it incredibly easy to share or upload your own video. We show you step-by-step how to upload a video to YouTube in Chapter __. analyse it out!Alright now onto…Google Video beta (video google com)Although initially conceived as a way to purchase programs and search for video clips the sharing feature of Google is quite an experience!Once you’ve signed up for a free account you straight away head over to an upload page and then add some relevant information to your video/s. You have the option of making it public or keeping it unlisted. Also as soon as your video is online you’re given the option of posting it to sites such as Myspace. LiveJournal. Blogger or Typepad or even enter it in your website. Since taking over YouTube. Google Video has integrated YouTube videos too in their search results. So now when you type in a keyword phrase on explore you can believe video clips taken from both of these sites!Well there you undergo it - A brief overview of the 2 most popular video-sharing sites on the Internet! Later on in this inform we show you the exact steps you be to take to create an account and successfully upload your videos to both YouTube and Google Video.***If you drop over to the BONUS Chapter you’ll have access to a great list of other video sharing sites out there that aren’t as popular as YouTube or Google Video but are nevertheless useful for your traffic generation plans. Chapter 4Unleash The cater Of A How-To Video!Here’s an easy way to drive a torrent of visitors to your site in double-quick time. But before we go into the details we’ve got to tell you this – most online videos created by companies these days are either way too boring too hypey or of poor inferior quality. If you want to create a unique top-quality video clip to back up your company you’re going to undergo to invest some time. Because ultimately the results you’ll get ordain be worth all of the effort!Alright with that out of the way let’s move onto the interesting stuff shall we?First off we all know that the vast majority of websites out there have one common function – to sell a product. Now often times when potential customers tour a company’s place he/she’d probably be faced with a nice-looking home page brief descriptions about the product/s and an overview of the business right?Well that’s great but is there anything that’s going to compel them to visit the site again? Because to gain repeat business and stay two steps ahead of the rest there’s got to be something that sets you apart from your competitors right?How can this be done? Simple. Adding video content is sure to bring about a whole new dimension to your website to create boatloads of traffic. And here’s how you can do it…. Tap into the cater of a how-to video. Almost everybody loves viewing a how-to video especially if it’s free!So if you market a software that helps authors avoid ‘Writers’ Block,’ you can create a series of around 4 bunco videos; 3 of them could contain some useful info such as explaining a few tips and pointers on how to go up your writing. The remaining video could show to the viewer exactly how the software works. Here’s how you can do this with just a digital camera that records video:1. First up you need to set aside some lay where your camera could be placed on a tripod or table.2. Thereafter make sure you’ve got an unobtrusive backdrop for the video – one that’ll clearly alter the action in the clip to stand out.3. OK it’s now measure to record the video!4. Next you want to transfer your video to your computer.5. Finally upload the video to your website. That’s it you’re done!HOT TIPS: To make this strategy change surface more effective and successful try implementing the following techniques:-• Place the video clips in a prominent place on your website preferably on the Home Page.• Write out a great little description under each video including primary keywords and keyword phrases. For example you can give the title ‘How To Speed Up Your Writing Process,’ for one of the videos.• Lastly you can act a displace page consisting of a video directory of all of your how-to videos. Make sure to attach your primary keywords on this webpage as come up. Next you be to add a link to your directory page from your other pages focusing especially on your index page. OK that’s about it for this chapter! Now go ahead create your own set of how-to videos and watch merchandise to your website soar!Chapter 5How To act A Google Video AccountStep 1: Head over to http://www video google comStep 2: Click on the ‘Sign in’ link in the upper alter hand corner of the website. Step 3: Next inform your mouse to the link ‘Create an account now.’Step 4: go necessary steps. Step 5: That’s it! You’ve now created your explore Video account!Uploading Your Clip To Google VideoOK in this section we’re going to take you through the steps to uploading your video. Pay attention because this can be somewhat complicated. Step 1: write in to your be at http://video google comStep 2: Click on the tab ‘Uploaded Videos’ which you’ll find in the upper tophalf of the Home Page. Step 3: Now click on ‘Upload Video’ in the prominent purple bar just belowthe ‘reports’ tab. go 4: Choose the option ‘Desktop Uploader,’ and then choose ‘hit the books More.’Step 5: Next depending on your operating system go for the most suitable‘Install’ option. Step 6: When prompted click the ‘Run’ button; sometimes you may need toclick it repeatedly before arriving at the install check. Step 7: Then simply go the instructions to install the Video Uploader. Step 8: OK at this point the Video Uploader ordain undergo opened; otherwise you’llneed to open it. go 9: Thereafter log in with your account information. Step 10: Click on the tab ‘Add.’go 11: Locate the video you desire to upload and click ‘change state.’Step 12: If you prefer to upload multiple videos simply repeat Step 11 manytimes over. go 13: Next make sure you analyse the box to agree to Google’s Terms ofService. Step 14: Select the ‘Upload now’ tab to upload your videos to Google. go 15: Now all you’ve got to do is sit back and relax while the videos arebeing uploaded!Step 16: Once the process has finished open up your web browser and headover to your Google video account. Once you’ve logged in click onthe button ‘Video Status,’ which is alter below the ‘videos’ tab. Step 17: You should then be able to see all of the videos you uploaded listedhere. Next click on the ‘Add Information’ button. Step 18: Write out a good description of the video (including many relevantterms) in the call box. This will verify your video ordain be found for asmany terms as possible. Step 19: As for the description well you can either insert the same text youwrote out for the title or you can add some extra bit of info. It’s totallyup to you!Step 20: OK you’re fast approaching the finish line! Now simply check the‘bear witness’ box. Step 21: decide ‘English’ as the language option. Step 22: Thereafter you’ll be given options for classifying your video. HINT: Sports. Comedy. Animation and Music Videos are known to be the best performing genres on Google Video. Step 23: In the URL field type in the address of your website or affiliate link. go 24: In the box marked ‘Full label,’ write out a term that aptly describesyour video. Step 25: In the field titled ‘Role,’ enter a different phrase about the video. go 26: Click on the tab ‘Save Information.’***Repeat Steps 17 - 26 for the rest of the videos you’ve uploaded. Keep in mind that it can act up to round 8 hours for the video(s) to be approved by explore. Once they’ve been accepted you can view them under the ‘Live Sub-tab.’***To make sure the status of your videos are ‘Live,’ log out of your account and sign in once again. Then click on the link ‘Uploaded Videos.’ All of your videos should be listed here. Simply be up the desired video and ensure the status reads ‘Live!’Chapter 6How To Create A YouTube AccountStep 1: continue over to http://www youtube comStep 2: Click on the ‘Sign Up’ link that’s located at the very top of YouTube’sHome Page. go 3: Fill out the form. (You can either choose to have a ‘Guru’ be or opt for the ‘Standard’ type instead. The former though might look better on your profile especially if you’re planning on putting up some content-rich videos)go 4: Check your e-mail for a confirmation link. Step 5: Confirm registration! There…. you too undergo now got yourself an accountat YouTube!Uploading Your cut To YouTube***You be to make sure it’s less than 10 minutes smaller than 100MB and in an acceptable format you’re create from raw material to upload it. Step 1: Log in to your account. Step 2: Click on the tab ‘My Videos.’ You’ll find just below the ‘Upload Videos’link on the top half of the Home Page. Step 3: Next point your mouse to the ‘Upload Video’ button on the leftside of the page. go 4: Fill out the form. (You’ll want to enter as much info about your video as possible including tags category and a strong keyword-rich title and description. As we mentioned before the more details you include the easier it is for others to go across your video!Step 5: Now choose the ‘Go Upload A File’ add. Step 6: Select the ‘Browse’ tab and pick the videos you wish to upload. Step 7: Next click ‘transfer Video.’Step 8: Once the affect is completed details of the video will be shown. You’llthen want to verify all of this info. go 9: Below the form you will sight a box with HTML code in it. Step 10: Finally click the ‘Update Video Info’ tab.***Oh one more thing…don’t forget to check out the back up Centre at YouTube if you happen to come across any glitches!Chapter 7How To Effectively increase The Viral Potential Of Your Videos!• You want to make sure your video contains cutting-edge unique and interesting content. Content so good it’ll practically compel viewers to: 1) check out the link/s you provide at the end of the video or 2) share it with their friends/colleagues etc. The furnish line is you’ve got to verify your video’s exciting enough to alter aperson go ‘wow!’ Then sit back and change state and watch the flow of traffic to your siteincrease by leaps and bounds!• Many folks out there make the cardinal error of including promotional/commercial info in their videos. You need to avoid this at all costs because more often than not brief content-packed videos have proved to be the most powerful. Besides the right measure to add your sales pitch is when people click-through to your site.• bequeath to act your video clips bunco and sweet. (preferably under 10 minutes) The cerebrate for this is that most folks browse through many online videos when visiting sites such as YouTube and Google Video…. and might be reluctant to devote too much of their measure to any particular video.• To maximize distribution of your video across various social networking sites you want to hone your video clips. This includes using bookmarking links and tags to back up users find overlap and save your video clips.• Test test test! Try not to limit yourself to creating just one video since it’s pretty hard to correctly predict which of your videos will enjoy greater distribution. So a good idea would be to create a series of video clips andthen bring in the results of each one of them to see which one pulls in the beat results!Chapter 8How to Promote And Drive Targeted Traffic to Your Online VideosOK you’ve finally made your video and uploaded it on YouTube. Google Video and other popular consumer generated video-sharing sites. Now what? Well it’s time for the often tedious and time-consuming ‘task’ of driving traffic to your online videos….. But hey! you needn’t worry because this chapter will show you 5 great strategies to send an come down of visitors to your videos within 24 hours or less. Guaranteed. Ready? Alright then tighten your lay belts… and…let’s dive right in!Strategy # 1: Leave comments on blogs/forumsIf implemented correctly this amazingly simple yet powerful technique can exponentially change magnitude the be of visitors to your videos. Which in turn would lead to plenty of hits to your website/s. So here’s how you go about doing it:-• Make a list of forums/blogs that share the same subject of your video.• Next read through the latest posts and see where you can fit in an appropriate comment.• Now when leaving a comment you want to make sure it’s relevant and informative. Come up with a way to cerebrate the post to your video and subtly include the link to view it. Of course you also undergo the option of only giving a apprise and interesting comment with the link to your video just below it. It’s totally up to you!Strategy # 2: Harness the awesome power of Myspace!Many smart savvy internet marketers are now actively using Myspace to leverage their income. Why not you?All you need is a Myspace account which is totally free by the way. So what you want to do is post a daily entry to your Myspace blog with the link to your video inserted in between text. You can also submit an interesting bulletin post containing the link to your video to all of the members in your ‘Friends’ List,’ and ask them to pass it around. If people enjoy viewing it they’re sure to advise it to their friends and colleagues – which would make it a viral video!Imagine the number of hits your website/s will generate… all this because of the cater of a simple video……Strategy # 3: Send out a touch ReleaseSubmitting a press release is a great way to promote your video! Investing $80 at http://www. PRWeb com (the popular choice of most online marketers) can not only send a stampede of targeted merchandise to your video and your website but also generate a ton of one-way incoming links to your site. Write up a useful and informative press channel and don’t forget to embed links to your video in it!So make sure you implement this technique – it’s sure to carry in some great results if implemented correctly. Strategy # 4: Hop onto the latest technology bandwagon!One of the hottest trends in internet marketing circles right now is mobile video distribution systems. A large number of TV shows are being distributed using this method so check it out to see if you can do the same too. You’re videos and your website/s are sure to attract plenty of traffic this way so it’s definitely worth a try!Strategy # 5: Make your videos search engine-friendlyBy adding associated searchable text and relevant tags in your video circumscribe you can substantially increase the chances of your videos ranking high in search engine results. Here are some tips on video search engine optimization:�� consider as many keywords as possible in your title description.�� Use Meta data.�� It’s a good idea to ‘watermark’ the circumscribe of your video. Eg you could end the video clip with a catchphrase ‘forward to a friend’ or something like that.�� It’s important to encode multiple file types�� Finally submit the url of your video for indexing. (eg singingfish com)This strategy is almost guaranteed to displace a flood of visitors to your website so it might be a good idea to read up on some more SEO techniques to gain an edge over your competitors!Bonus Chapter – FREE

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Pay-Per-Click (PPC) search engines offer some of the best value advertising online. Where else can you get targeted visitors from just $0.01 each?However because they aren't sure how it all works or perhaps unconvinced that it does many have yet to take advantage of the medium. With that in mind. I'm going to explain how you can benefit from PPC search engines and spend as little as possible in the process. In the PPC model you write your own title and description select a keyword searchers must enter for your listing to appear and bid against other site owners for its rank in search results. Your bid equals the amount you will pay for each click on your listing. I use several PPC search engines. Widely acknowledge to be the best performer. GoTo brings me more traffic - and sales - than all the rest put together. Being the most important. I will focus on it here although the same techniques apply to any PPC SE.#1 Secret To Big Returns On A Shoestring BudgetBid prices for good rankings on very popular common keywords are often high. However the vast majority of advertisers *only* bid on these obvious terms. They ignore THOUSANDS of other keywords. Because few people are bidding on those overlooked keywords the bid prices remain low. You and I can get good listings here for just a cent or two!Of course less popular keywords aren't searched for as often. But that *does not* matter. Play smart. Bid on LOTS of keywords. Hundreds thousands even. Here's an example of how it works:# Keywordsin Account # Times each KeywordSearched per Month Number of TimesYour Ad is Seen*20 1000 20,000200 100 20,000*Assume all listings have the same ranking say the #3 spot. As you can see listing under 200 keywords each of which is only searched for 100 times a month can bring you the SAME amount of traffic as 20 listings for much more expensive popular keywords that are searched for 1000 times each month. Researching Your KeywordsOnce you've opened your account start researching your keywords. You will probably already have several relevant words and phrases in mind. Write them all down and head over to the GoTo Keyword Suggestion Tool with your list. The Keyword Suggestion Tool tells you how many times in the previous month people have searched for the keyword you input or any phrase containing it. Results are listed in order with the most popular searches at the top. Type your first keyword into the tool's search box. When the results come up select "Save As" on your browser and choose to save as "Text." This will save your results in a small plain text file that can be opened by any text editor (like NotePad). Use the keyword as the file name. Do likewise with all of your keywords phrases and other potentially important terms within phrases. For example one of your main keywords may be "marketing" and one of your phrases "marketing courses." In this case search for "courses" as well. Although the majority of results will be inappropriate you will usually find a handful of new terms that you wouldn't have thought of otherwise. When you've finished your list open the first file saved. Delete all irrelevant terms. From the remainder identify potentially good words that you haven't yet investigated. Input these into the Suggestion Tool and repeat the process. Do the same for every file and you will soon have hundreds of terms. For even more suggestions try JimTools Keyword Generation Tool at http://www jimtools com. Bear in mind however that these are terms found in Web pages and therefore not necessarily keywords used by searchers. Get DatabasedCreate a simple database for your listing details - it will make managing your account much easier. You can use Excel or similar; I personally prefer FileMaker Pro for PPC accounts (Vicki at http://www sitesell com/info html provides a basic template for affiliates). Essential headings you will need are: * Search Term * URL * Title * Description * Current Bid AmountOptional headings Include: * Number of Searches per Month (from GoTo tool) * Title Length (auto calculated function) * Description Length (auto calculated function) * Listing Status (New. On. Off. Pending. Rejected) * Product (helpful if advertising various products) * Current Rank * Top Bid Amount (time consuming to update: select terms only) * Minimum Bid Amount (as above) * First Page Minimum bid amount (as above) * Date Last Modified (suggest auto function)I also have FileMaker assign a serial number so that it can mark terms as 'original' or 'duplicate' making the latter easy to delete. Once you have your database paste in the search terms from your collection of text files (if you have a good text editor use 'search and replace' strings to batch process deleting unwanted information and tab-delimiting the remainder for direct import either individually or merged into a single file). Your Titles And DescriptionsNext compose your titles and descriptions. Remember you are writing an ad. Make your title catchy. Incorporating the search term within it usually increases clickthroughs. Beware however that more clicks doesn't always equal more sales (or more targeted visitors). Some searchers will click on the first title they notice containing the term searched for thinking it more relevant. What you are offering may be an exact match to the keyword or it may be related. If the latter think before you automatically include the term in your title. In addition writing a different title for every search term is very time consuming. Make your description as comprehensive and benefit-laden as you can within the space allowed (with GoTo this is 40 characters for the title and 190 for the description. Other PPC engines vary but most have higher limits). If your budget is tight and you simply wish to sell something consider making it obvious from your description. Unless you have a secondary strategy (like collecting email addresses) save money by filtering out those least likely to part with any cash. Concentrate on attracting your perfect prospect: one open to the possibility of making a purchase. Your Maximum Bid PriceHow much should you bid? Ideally calculate your maximum bid limit based on the average conversion ratio of the page you are linking to. If you don't know what that is. I suggest you initially base your limit on a 1% conversion ratio (1 in every 100 visitors buys). Lets say you make $20 on every sale. That means - on average - for every 100 visitors you get $20. To be in profit those 100 visitors must cost you less than the $20 you make. It therefore follows that one visitor must cost less than $20/100 or $0.20. This is your break-even point. Always bid below this figure. With a bid of $0.04 the 100 visitors required for a $20 sale will only cost you $4. You make $16 profit. If your conversion ratio is in reality 3% at $0.04 per click you will make $56 for every $4 you spend. That's a 1400% profit!Use coded (tracked) URL's for your PPC listings or if feasible link them to specific pages that cannot be accessed by a surfer on your site (can be duplicates with no inbound links). You will soon have a good idea of your real conversion ratio. Bidding StrategyThe idea is to bid as little as possible for the highest number of targeted visitors. Being first on the results page will bring most visitors. However as I mentioned earlier simply getting more clickthroughs is not necessarily a good thing. In the top position you are more likely to attract 'lazy' searchers that simply click on the first thing they see and others who automatically assume that since your listing is at the top it must be the most relevant (like a regular search engine). Although your listing may be highly relevant it might not be what THEY had in mind. How important or not this is depends on the cost of the listings and your budget. If the current top bid is say $0.10 and the second $0.05. It makes more sense to bid $0.06 and get the number two position than pay $0.11 for the top spot. The further down the listings your ad appears the less likely it will be seen. This is not only due to the behavior of searchers. Web sites that partner with GoTo seldom display all of the listings. AOL for example only displays the first three. Others display the first five ten or possibly twenty listings. With this in mind create various 'cut-off' points in the listings in relation to your budget. Can you afford to be in the top three listings? If not look at the top five then ten. Don't overly concern yourself with individual positions within these groupings. Your exposure and - all else being equal - the number of clickthroughs you get will be almost the same whether you are at say number 7 or number 10. The difference in bid price however can be substantial. Pay as little as possible to get into the highest group within your budget. That notwithstanding increasing your bid by 2 cents to jump five positions in the top half of the page would be worthwhile. On popular terms where bids are high simply try to get into the first half of the results page (the top 20 on GoTo). If that is still beyond my budget. I aim for a cheap position right at the bottom of the page. My theory is that most searchers who have bothered to scroll more than halfway down the page will continue to the end. In addition most people tend to scroll in 'chunks'. This makes them likely to miss listings in the middle as their eyes are naturally drawn to the white space at the bottom of the page. If you can't afford page one at all try and get within the first five or ten listings on page two. Getting Your Listings OnlineGoTo have a good account manager and I would suggest using it to submit your first listings. However like most online tools it can become extremely tedious when you have a lot of work to get through. GoTo will happily accept bulk submissions in an Excel spreadsheet they have available for download. If you don't have Excel you can send your listings in tab-delimited text format (other PPC engines operate the same way but some don't advertise the fact requiring you ask). Use the account manager to get your first few listings online. GoTo check all submissions for relevancy (good for your conversion ratio) so it will be 3-5 days before they go live. Meanwhile work up a list of several hundred keywords. Instead of spending hours inputing these yourself email them to GoTo and let them do it for you. If you're not yet using PPC search engines now is the time to start. You won't regret it. Follow these guidelines and it's impossible not to profit!© 1999-2000 Azam Corry "Do it Better. Do it Faster. Do it Right!"Online since 1998. Azam Corry Helps Newbies Develop a WinningWeb Marketing Strategy with Great Free Guides. Tools and Resources. Also Discover Resale Rights eBooks & Resell Kits That Make Money Fast!==> Special from Azam:Subscribe now to my Biz Bits Marketing eZine & get the Net's mostComprehensive ecourse PLUS real-value ebooks completely FREE!Here's a great video explaining PPC a little more...

Forex Groups - Tips on Trading

Related article:
http://blogging4income.blogspot.com/2007/11/pay-per-click-secrets.html

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Pay-Per-Click (PPC) search engines offer some of the best value advertising online. Where else can you get targeted visitors from just $0.01 each?However because they aren't sure how it all works or perhaps unconvinced that it does many have yet to take advantage of the medium. With that in mind. I'm going to explain how you can benefit from PPC search engines and spend as little as possible in the process. In the PPC model you write your own title and description select a keyword searchers must enter for your listing to appear and bid against other site owners for its rank in search results. Your bid equals the amount you will pay for each click on your listing. I use several PPC search engines. Widely acknowledge to be the best performer. GoTo brings me more traffic - and sales - than all the rest put together. Being the most important. I will focus on it here although the same techniques apply to any PPC SE.#1 Secret To Big Returns On A Shoestring BudgetBid prices for good rankings on very popular common keywords are often high. However the vast majority of advertisers *only* bid on these obvious terms. They ignore THOUSANDS of other keywords. Because few people are bidding on those overlooked keywords the bid prices remain low. You and I can get good listings here for just a cent or two!Of course less popular keywords aren't searched for as often. But that *does not* matter. Play smart. Bid on LOTS of keywords. Hundreds thousands even. Here's an example of how it works:# Keywordsin Account # Times each KeywordSearched per Month Number of TimesYour Ad is Seen*20 1000 20,000200 100 20,000*Assume all listings have the same ranking say the #3 spot. As you can see listing under 200 keywords each of which is only searched for 100 times a month can bring you the SAME amount of traffic as 20 listings for much more expensive popular keywords that are searched for 1000 times each month. Researching Your KeywordsOnce you've opened your account start researching your keywords. You will probably already have several relevant words and phrases in mind. Write them all down and head over to the GoTo Keyword Suggestion Tool with your list. The Keyword Suggestion Tool tells you how many times in the previous month people have searched for the keyword you input or any phrase containing it. Results are listed in order with the most popular searches at the top. Type your first keyword into the tool's search box. When the results come up select "Save As" on your browser and choose to save as "Text." This will save your results in a small plain text file that can be opened by any text editor (like NotePad). Use the keyword as the file name. Do likewise with all of your keywords phrases and other potentially important terms within phrases. For example one of your main keywords may be "marketing" and one of your phrases "marketing courses." In this case search for "courses" as well. Although the majority of results will be inappropriate you will usually find a handful of new terms that you wouldn't have thought of otherwise. When you've finished your list open the first file saved. Delete all irrelevant terms. From the remainder identify potentially good words that you haven't yet investigated. Input these into the Suggestion Tool and repeat the process. Do the same for every file and you will soon have hundreds of terms. For even more suggestions try JimTools Keyword Generation Tool at http://www jimtools com. Bear in mind however that these are terms found in Web pages and therefore not necessarily keywords used by searchers. Get DatabasedCreate a simple database for your listing details - it will make managing your account much easier. You can use Excel or similar; I personally prefer FileMaker Pro for PPC accounts (Vicki at http://www sitesell com/info html provides a basic template for affiliates). Essential headings you will need are: * Search Term * URL * Title * Description * Current Bid AmountOptional headings Include: * Number of Searches per Month (from GoTo tool) * Title Length (auto calculated function) * Description Length (auto calculated function) * Listing Status (New. On. Off. Pending. Rejected) * Product (helpful if advertising various products) * Current Rank * Top Bid Amount (time consuming to update: select terms only) * Minimum Bid Amount (as above) * First Page Minimum bid amount (as above) * Date Last Modified (suggest auto function)I also have FileMaker assign a serial number so that it can mark terms as 'original' or 'duplicate' making the latter easy to delete. Once you have your database paste in the search terms from your collection of text files (if you have a good text editor use 'search and replace' strings to batch process deleting unwanted information and tab-delimiting the remainder for direct import either individually or merged into a single file). Your Titles And DescriptionsNext compose your titles and descriptions. Remember you are writing an ad. Make your title catchy. Incorporating the search term within it usually increases clickthroughs. Beware however that more clicks doesn't always equal more sales (or more targeted visitors). Some searchers will click on the first title they notice containing the term searched for thinking it more relevant. What you are offering may be an exact match to the keyword or it may be related. If the latter think before you automatically include the term in your title. In addition writing a different title for every search term is very time consuming. Make your description as comprehensive and benefit-laden as you can within the space allowed (with GoTo this is 40 characters for the title and 190 for the description. Other PPC engines vary but most have higher limits). If your budget is tight and you simply wish to sell something consider making it obvious from your description. Unless you have a secondary strategy (like collecting email addresses) save money by filtering out those least likely to part with any cash. Concentrate on attracting your perfect prospect: one open to the possibility of making a purchase. Your Maximum Bid PriceHow much should you bid? Ideally calculate your maximum bid limit based on the average conversion ratio of the page you are linking to. If you don't know what that is. I suggest you initially base your limit on a 1% conversion ratio (1 in every 100 visitors buys). Lets say you make $20 on every sale. That means - on average - for every 100 visitors you get $20. To be in profit those 100 visitors must cost you less than the $20 you make. It therefore follows that one visitor must cost less than $20/100 or $0.20. This is your break-even point. Always bid below this figure. With a bid of $0.04 the 100 visitors required for a $20 sale will only cost you $4. You make $16 profit. If your conversion ratio is in reality 3% at $0.04 per click you will make $56 for every $4 you spend. That's a 1400% profit!Use coded (tracked) URL's for your PPC listings or if feasible link them to specific pages that cannot be accessed by a surfer on your site (can be duplicates with no inbound links). You will soon have a good idea of your real conversion ratio. Bidding StrategyThe idea is to bid as little as possible for the highest number of targeted visitors. Being first on the results page will bring most visitors. However as I mentioned earlier simply getting more clickthroughs is not necessarily a good thing. In the top position you are more likely to attract 'lazy' searchers that simply click on the first thing they see and others who automatically assume that since your listing is at the top it must be the most relevant (like a regular search engine). Although your listing may be highly relevant it might not be what THEY had in mind. How important or not this is depends on the cost of the listings and your budget. If the current top bid is say $0.10 and the second $0.05. It makes more sense to bid $0.06 and get the number two position than pay $0.11 for the top spot. The further down the listings your ad appears the less likely it will be seen. This is not only due to the behavior of searchers. Web sites that partner with GoTo seldom display all of the listings. AOL for example only displays the first three. Others display the first five ten or possibly twenty listings. With this in mind create various 'cut-off' points in the listings in relation to your budget. Can you afford to be in the top three listings? If not look at the top five then ten. Don't overly concern yourself with individual positions within these groupings. Your exposure and - all else being equal - the number of clickthroughs you get will be almost the same whether you are at say number 7 or number 10. The difference in bid price however can be substantial. Pay as little as possible to get into the highest group within your budget. That notwithstanding increasing your bid by 2 cents to jump five positions in the top half of the page would be worthwhile. On popular terms where bids are high simply try to get into the first half of the results page (the top 20 on GoTo). If that is still beyond my budget. I aim for a cheap position right at the bottom of the page. My theory is that most searchers who have bothered to scroll more than halfway down the page will continue to the end. In addition most people tend to scroll in 'chunks'. This makes them likely to miss listings in the middle as their eyes are naturally drawn to the white space at the bottom of the page. If you can't afford page one at all try and get within the first five or ten listings on page two. Getting Your Listings OnlineGoTo have a good account manager and I would suggest using it to submit your first listings. However like most online tools it can become extremely tedious when you have a lot of work to get through. GoTo will happily accept bulk submissions in an Excel spreadsheet they have available for download. If you don't have Excel you can send your listings in tab-delimited text format (other PPC engines operate the same way but some don't advertise the fact requiring you ask). Use the account manager to get your first few listings online. GoTo check all submissions for relevancy (good for your conversion ratio) so it will be 3-5 days before they go live. Meanwhile work up a list of several hundred keywords. Instead of spending hours inputing these yourself email them to GoTo and let them do it for you. If you're not yet using PPC search engines now is the time to start. You won't regret it. Follow these guidelines and it's impossible not to profit!© 1999-2000 Azam Corry "Do it Better. Do it Faster. Do it Right!"Online since 1998. Azam Corry Helps Newbies Develop a WinningWeb Marketing Strategy with Great Free Guides. Tools and Resources. Also Discover Resale Rights eBooks & Resell Kits That Make Money Fast!==> Special from Azam:Subscribe now to my Biz Bits Marketing eZine & get the Net's mostComprehensive ecourse PLUS real-value ebooks completely FREE!Here's a great video explaining PPC a little more...

Forex Groups - Tips on Trading

Related article:
http://blogging4income.blogspot.com/2007/11/pay-per-click-secrets.html

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Pay-Per-Click (PPC) search engines offer some of the best value advertising online. Where else can you get targeted visitors from just $0.01 each?However because they aren't sure how it all works or perhaps unconvinced that it does many have yet to take advantage of the medium. With that in mind. I'm going to explain how you can benefit from PPC search engines and spend as little as possible in the process. In the PPC model you write your own title and description select a keyword searchers must enter for your listing to appear and bid against other site owners for its rank in search results. Your bid equals the amount you will pay for each click on your listing. I use several PPC search engines. Widely acknowledge to be the best performer. GoTo brings me more traffic - and sales - than all the rest put together. Being the most important. I will focus on it here although the same techniques apply to any PPC SE.#1 Secret To Big Returns On A Shoestring BudgetBid prices for good rankings on very popular common keywords are often high. However the vast majority of advertisers *only* bid on these obvious terms. They ignore THOUSANDS of other keywords. Because few people are bidding on those overlooked keywords the bid prices remain low. You and I can get good listings here for just a cent or two!Of course less popular keywords aren't searched for as often. But that *does not* matter. Play smart. Bid on LOTS of keywords. Hundreds thousands even. Here's an example of how it works:# Keywordsin Account # Times each KeywordSearched per Month Number of TimesYour Ad is Seen*20 1000 20,000200 100 20,000*Assume all listings have the same ranking say the #3 spot. As you can see listing under 200 keywords each of which is only searched for 100 times a month can bring you the SAME amount of traffic as 20 listings for much more expensive popular keywords that are searched for 1000 times each month. Researching Your KeywordsOnce you've opened your account start researching your keywords. You will probably already have several relevant words and phrases in mind. Write them all down and head over to the GoTo Keyword Suggestion Tool with your list. The Keyword Suggestion Tool tells you how many times in the previous month people have searched for the keyword you input or any phrase containing it. Results are listed in order with the most popular searches at the top. Type your first keyword into the tool's search box. When the results come up select "Save As" on your browser and choose to save as "Text." This will save your results in a small plain text file that can be opened by any text editor (like NotePad). Use the keyword as the file name. Do likewise with all of your keywords phrases and other potentially important terms within phrases. For example one of your main keywords may be "marketing" and one of your phrases "marketing courses." In this case search for "courses" as well. Although the majority of results will be inappropriate you will usually find a handful of new terms that you wouldn't have thought of otherwise. When you've finished your list open the first file saved. Delete all irrelevant terms. From the remainder identify potentially good words that you haven't yet investigated. Input these into the Suggestion Tool and repeat the process. Do the same for every file and you will soon have hundreds of terms. For even more suggestions try JimTools Keyword Generation Tool at http://www jimtools com. Bear in mind however that these are terms found in Web pages and therefore not necessarily keywords used by searchers. Get DatabasedCreate a simple database for your listing details - it will make managing your account much easier. You can use Excel or similar; I personally prefer FileMaker Pro for PPC accounts (Vicki at http://www sitesell com/info html provides a basic template for affiliates). Essential headings you will need are: * Search Term * URL * Title * Description * Current Bid AmountOptional headings Include: * Number of Searches per Month (from GoTo tool) * Title Length (auto calculated function) * Description Length (auto calculated function) * Listing Status (New. On. Off. Pending. Rejected) * Product (helpful if advertising various products) * Current Rank * Top Bid Amount (time consuming to update: select terms only) * Minimum Bid Amount (as above) * First Page Minimum bid amount (as above) * Date Last Modified (suggest auto function)I also have FileMaker assign a serial number so that it can mark terms as 'original' or 'duplicate' making the latter easy to delete. Once you have your database paste in the search terms from your collection of text files (if you have a good text editor use 'search and replace' strings to batch process deleting unwanted information and tab-delimiting the remainder for direct import either individually or merged into a single file). Your Titles And DescriptionsNext compose your titles and descriptions. Remember you are writing an ad. Make your title catchy. Incorporating the search term within it usually increases clickthroughs. Beware however that more clicks doesn't always equal more sales (or more targeted visitors). Some searchers will click on the first title they notice containing the term searched for thinking it more relevant. What you are offering may be an exact match to the keyword or it may be related. If the latter think before you automatically include the term in your title. In addition writing a different title for every search term is very time consuming. Make your description as comprehensive and benefit-laden as you can within the space allowed (with GoTo this is 40 characters for the title and 190 for the description. Other PPC engines vary but most have higher limits). If your budget is tight and you simply wish to sell something consider making it obvious from your description. Unless you have a secondary strategy (like collecting email addresses) save money by filtering out those least likely to part with any cash. Concentrate on attracting your perfect prospect: one open to the possibility of making a purchase. Your Maximum Bid PriceHow much should you bid? Ideally calculate your maximum bid limit based on the average conversion ratio of the page you are linking to. If you don't know what that is. I suggest you initially base your limit on a 1% conversion ratio (1 in every 100 visitors buys). Lets say you make $20 on every sale. That means - on average - for every 100 visitors you get $20. To be in profit those 100 visitors must cost you less than the $20 you make. It therefore follows that one visitor must cost less than $20/100 or $0.20. This is your break-even point. Always bid below this figure. With a bid of $0.04 the 100 visitors required for a $20 sale will only cost you $4. You make $16 profit. If your conversion ratio is in reality 3% at $0.04 per click you will make $56 for every $4 you spend. That's a 1400% profit!Use coded (tracked) URL's for your PPC listings or if feasible link them to specific pages that cannot be accessed by a surfer on your site (can be duplicates with no inbound links). You will soon have a good idea of your real conversion ratio. Bidding StrategyThe idea is to bid as little as possible for the highest number of targeted visitors. Being first on the results page will bring most visitors. However as I mentioned earlier simply getting more clickthroughs is not necessarily a good thing. In the top position you are more likely to attract 'lazy' searchers that simply click on the first thing they see and others who automatically assume that since your listing is at the top it must be the most relevant (like a regular search engine). Although your listing may be highly relevant it might not be what THEY had in mind. How important or not this is depends on the cost of the listings and your budget. If the current top bid is say $0.10 and the second $0.05. It makes more sense to bid $0.06 and get the number two position than pay $0.11 for the top spot. The further down the listings your ad appears the less likely it will be seen. This is not only due to the behavior of searchers. Web sites that partner with GoTo seldom display all of the listings. AOL for example only displays the first three. Others display the first five ten or possibly twenty listings. With this in mind create various 'cut-off' points in the listings in relation to your budget. Can you afford to be in the top three listings? If not look at the top five then ten. Don't overly concern yourself with individual positions within these groupings. Your exposure and - all else being equal - the number of clickthroughs you get will be almost the same whether you are at say number 7 or number 10. The difference in bid price however can be substantial. Pay as little as possible to get into the highest group within your budget. That notwithstanding increasing your bid by 2 cents to jump five positions in the top half of the page would be worthwhile. On popular terms where bids are high simply try to get into the first half of the results page (the top 20 on GoTo). If that is still beyond my budget. I aim for a cheap position right at the bottom of the page. My theory is that most searchers who have bothered to scroll more than halfway down the page will continue to the end. In addition most people tend to scroll in 'chunks'. This makes them likely to miss listings in the middle as their eyes are naturally drawn to the white space at the bottom of the page. If you can't afford page one at all try and get within the first five or ten listings on page two. Getting Your Listings OnlineGoTo have a good account manager and I would suggest using it to submit your first listings. However like most online tools it can become extremely tedious when you have a lot of work to get through. GoTo will happily accept bulk submissions in an Excel spreadsheet they have available for download. If you don't have Excel you can send your listings in tab-delimited text format (other PPC engines operate the same way but some don't advertise the fact requiring you ask). Use the account manager to get your first few listings online. GoTo check all submissions for relevancy (good for your conversion ratio) so it will be 3-5 days before they go live. Meanwhile work up a list of several hundred keywords. Instead of spending hours inputing these yourself email them to GoTo and let them do it for you. If you're not yet using PPC search engines now is the time to start. You won't regret it. Follow these guidelines and it's impossible not to profit!© 1999-2000 Azam Corry "Do it Better. Do it Faster. Do it Right!"Online since 1998. Azam Corry Helps Newbies Develop a WinningWeb Marketing Strategy with Great Free Guides. Tools and Resources. Also Discover Resale Rights eBooks & Resell Kits That Make Money Fast!==> Special from Azam:Subscribe now to my Biz Bits Marketing eZine & get the Net's mostComprehensive ecourse PLUS real-value ebooks completely FREE!Here's a great video explaining PPC a little more...

Forex Groups - Tips on Trading

Related article:
http://blogging4income.blogspot.com/2007/11/pay-per-click-secrets.html

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that heralds what it calls the end of advertising.  One of the more fascinating items in the report is the result that 11% of those surveyed would pay a small premium to have a service without advertising.  This is something and I believe it would actually result in more revenue for services not less.  A fee as low as $2 per month gives the online service more revenue than your eyeballs are worth.  this would result in an additional $100M in revenue at YouTube for example.  That’s real money.  What’s the downside? I would be concerned about come about from advertisers.  They may feel this sets a bad precedent and be to boycot services that furnish the opt out option.  But given the current propensity to pay for clickthroughs rather than impressions doesn’t it make sense that if I am willing to pay money to shift the advertising the advertisers should act on?  It does to me.  Services should start trying this.  It’s not a big broach to furnish a premium option without advertising and the end result might just be lucrative. The type of person that would pay for a site JUST to forbid looking at ads is certainly not the type of person that clicks on ads. A boycott by the advertisers would be silly. This copy gets them higher click-through rates on fewer impressions. Nothing really changes.

Forex Groups - Tips on Trading

Related article:
http://smoothspan.wordpress.com/2007/11/13/stop-the-advertising-please/

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Over the measure few years we undergo seen the rise of a new medium which at the current time is quite effective in driving traffic to web sites: Paid examine Engine Advertising. This call refers to paid advertising that a company can run on search engines so that when a person enters a specific examine call or phrase your ad appears. For dilate if someone goes to a search engine and enters “antivirus software” you will see regular search results that come up for this term but on many search engines you will also see paid advertising usually labeled as “sponsored links.” That means that some affiliate that sells antivirus software has paid to have that listing appear when anyone enters the examine call “antivirus software.” One can decide any word or evince at all and decide to have your ad appear when people register that phrase on that search engine. However you will want to select words or phrases that are at least somewhat popular i e that a lot of people are entering. That way you get decent exposure for your ad. One of the biggest advantages to this type of advertising is that you only pay when someone actually clicks on your ad and thus arrives at your web site. You go away an account with one of these search engines put some money in it and every time someone clicks on your ad and comes to your place your be is debited. This is has an advantage over most other types of advertising where you pay whether there is any result or not. With paid examine engine advertising you only pay for actual merchandise coming to your web place. A be of regular examine engines such as Google. Yahoo. HotBot and Lycos are currently including sponsored links as part of their search results. For Google the most popular of all the examine engines currently the sponsored links appear in the narrow far-right column (and sometimes along the top) whereas the regular search results be in the wider left-hand column. Google s paid ads program is called “AdWords.” There are also search engines that are called “pay-per-click” examine engines where all the results are sponsored links. In other words if you want to have your web place appear on a pay-per-click search engine you have to change state an advertiser be and pay money to have your listing be. There are a be of other benefits to this type of advertising. First of all with search engines one always has the favor that the web visitor went there specifically to get information on what you sell. If you sell antivirus software and you can put your ad in lie of people that are looking for antivirus software it doesn t get much more targeted than that. Secondly it is very easy and quick to get started. In order to understand why I say it is easy to get started we ordain have to inform a little about the regular search results on search engines the way these have evolved and what one has to go through in order to get listed high in the regular results. Years ago when search engines first started the goal of the examine engines was to provide relevant examine results. And they have pretty much had this goal ever since. In this comprehend what they meant and what they were trying to do was to give results that matched as much as possible what people were actually looking for when they entered a word or evince. As an example of this if someone went to a search engine and entered “Ted Kennedy,” theoretically they would want to see as the first entry a link to Senator Kennedy s Senate web place. Similarly if someone entered “Microsoft,” the first entry he would wish to see would be the actual Microsoft web site not a bunch of sites that were distributors for Microsoft products or a clump of sites criticizing Microsoft. The problem that has arisen is that in our above example with Microsoft the people with the web sites who were distributors of Microsoft products or with web sites criticizing Microsoft wanted their sites to be listed first. They wanted more merchandise and the higher you are in examine engines results the more traffic you ll get. So what happened is that the webmasters for those other sites would study the examine engines and figure out what system they were using to decide which sites would come first. Nearly all search engines make the decisions on web site rankings automatically using a mathematical formula or algorithm. So those other webmasters would evaluate out what criteria Google and Alta Vista and other search engines were using to be sites and they would artificially dress their sites to better fit the criteria and blackball the search engines goal of relevancy. In other words sites ended up being listed as #1 or very high for certain key words or phrases that shouldn t have been. As a result the criteria of the examine engines to decide the rankings for web sites in their regular search results have changed dramatically and repeatedly over the years. The prove of this for webmasters is that you have to either spend about half your life studying the examine engines and what their criteria are and how to achieve good rankings in the regular results or pay an expert to do this for you. Plus when you make a change to your place that is calculated to alter your rankings you ordain usually have to wait about two months before you ordain see any improvement. So compared to that paid search engine advertising is a much easier and faster medium. You can start an account and have your listings up and running within hours. And you don t undergo to struggle through and mind about the myriad requirements of the search engines in request for you to be listed high in the regular results. Not to say you can t do that too but what we re saying is that paid search engine advertising is a lot easier and currently is very effective. This is called the meta-tag area of a web page which is hidden when you view the page normally but is visible when you select View | Source. Meta-tags on a web site are important in request to achieve good rankings in the regular (non-paid) search results of a search engine. After where it says circumscribe= and within the quotation marks are examine terms or phrases that that company thinks are significant for their product or service. Those are phrases where they hope to appear near the top of the regular listings when people write those phrases into a search engine. For your competitors sites you can evaluate that the phrases within the meta-tags area might be good search terms for you. Go to the web sites of at least 2-3 of your top competitors and make a list of the key phrases they use in the meta-tags area. This is the address for Overture s examine call suggestion tool. With this drive you can enter any word or phrase and you ordain then see numbers showing how many people actually entered that examine term or evince on Overture within the last month. It will show search numbers for the claim term you entered plus a number of similar terms. This is an incredibly valuable drive because it gives you a relative idea of how popular a search call is. This tool doesn t express you of course how many people searched that call on the entire web. It only shows how many searched it on Overture. But for example if you enter a search evince and the drive shows that only 50 people searched for it on Overture within the measure month you experience that s not a very popular examine phrase. But if you find that 75,000 searched for that phrase then you know that it.

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What's great about telecommunicate marketing is that you undergo the come about to give the affiliate product you're promoting your personal "seal of approval." You can tell the subscribers on your mailing list how the product has personally benefited you. Or if you don't want to create verbally your own e-mail message you can displace the expertly written ones we've created for you. Just the fact that you are sending this furnish to your enumerate is a strong endorsement for the product. Pay-per-click engines may be to be cheap advertising for your web site. The most popular pay-per-click engine is one of the Top 10 examine engines attracts many searchers and advertisers. Since search engine optimization may be a desire expensive and fruitless process for some sites presents a perfect opportunity for a high ranking on a Top 10 examine engine. merchandise generated by pay-per-click engines is usually more targeted than from other engines (this is because webmasters can hold back keywords they are open under). You can easily alter money online and you don't even need a website. Here are two ways you can quickly and easily generate an online income. And you'll be happy to experience that the Google search engine loves both of these methods. Classified ads are a very popular way to make money online. And since 1999. has been making it incredibly easy to set-up an account and go away advertising products. NOW before you can say "but I don't have a product" I undergo some great news for you. You don't even be your own product to do this. There are thousands of companies that have affiliate programs including most of the brand names you can think of. You can sign up for these at no be get links to include in your ads and you're ready to go. All you need to do is set up an account at USfreeAds. >> Setting -up your account only takes a few minutes. You have two choices you can use their free service or for a small fee you can upgrade your account. The upgraded account offers a host of additional services and is well worth the small fee. Once your be is set-up you can go away writing ads that include your interact cerebrate. Because of the huge amount of traffic visiting USfreeAds you can go away generating traffic to your ad alter away. You can write small classified ads using a bring together of paragraphs or you can create verbally article-length ads from 250 to 750 words. When visitors move on your affiliate cerebrate they are taken to a sales page about that product. If they buy the product you acquire a commission. It's just that simple. Articles are the second way to generate money online without a website. You can create verbally a product analyse of a product you're advertising on USfreeAds. At the bottom of your bind you are allowed a Resource Box and in that boxyou can include a link to your USfreeAds page where you advertise that product. Now you can submit your article to places like goarticles com and searchwarp com just to name a few. Writing an article and having it distributed gets your article on search engines other websites blogs and in ezines. Keep in object that when you create verbally your ads on USfreeAds you can consider affiliate links inside the be of your short ad or article length ad. But you can not place affiliate links in the body of an bind or in your Resource box. If you don't think you can write well enough to write a 250 to 750 evince bind. I'm here to tell you that you can. It just takes some practice. My first articles were pretty bad but I didn't furnish up. I kept writing and learning how to put together articles that work -- and you can too!As you learn how to make money online without a website you'll sight whatworks for you and what doesn't. And while no one can furnish you any kind of guarantee regarding the be of money you can alter. Travis Sago of BumMarketing reports making from hundreds to thousands of dollars each month using these methods. Not bad when you consider that it costs you nothing. Now before you go off to start building your USfreeAds empire here are a few important tips to believe. Don't make the mistake of trying to compete with the big cats online. You need to focus on small niches. Those are keywords and phrases that undergo a high demand and a small supply. You'll reach more people and have a much better come about as you learn how to make money online without a website. Discover more about USfreeAds and a free bind distribution place by clicking on the links following this bind. Yes you can easily alter money online and you don't change surface need a website. All it takes is a little effort on your part as you learn how to put together classified ads and how to write articles. Now get busy and go away making some money online -- you deserve it. Learn how Online Classifieds work! And for free distribution of your articles visit By Mike Dougherty "Grandpa Mike"enter remove and start putting ads today!..>> >>

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The travel sector received the most with 41.6m clickthroughs from examine engines which accounted for 4.7% of all clicks. Next was the social networks sector with 40.2m clicks followed by investigate tools such as Wikipedia with 39.3m clickthroughs. examine was the fourth most popular category receiving 37.4m or 4.2% of all clickthroughs with Google predictably the leading mark in the sector. The examine engine now accounts for 80% of examine clickthroughs in the UK. Yahoo was next on 7.5%. AOL received 5.5%. MSN/Windows Live 2.7% and Ask com on 2.1%. “Britons online are most likely to be searching for travel deals social networks or compose information through sites like Wikipedia and Yahoo! Answers. To see how deeply ingrained examine is in the Internet today one needs to look no further than the fact the fourth most popular examine destination is search itself. In other words populate use examine engines to find other examine engines!” The chew over also looked at the percentage of visits coming to each sector from examine revealing that reference and investigate sites believe on examine engine merchandise the most receiving 79% of traffic from search thanks largely to the prominent position of Wikipedia on many of Google’s search results. Travel websites were next on the list also relying heavily on search traffic. Tags: .

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I’m working on a inform for a company that puts out a newsletter on a monthly basis. Their open evaluate and clickthrough rate are somewhat above industry averages. But I comfort query if they could do exceed. Here’s what’s happening. Their newsletters undergo a intend. Each air promotes various services and provides links to more information on their place. And the writing is excellent. The mouth is both personal and informative. The text is engaging respectful and does a great job of building arouse and then providing a alter descriptive cerebrate send. So what’s the problem? The problem is that I evaluate a great deal of their clickthrough is derived not from these links to the services they are selling. I evaluate much of the clickthrough comes from other links on the summon. Let me inform. All this great write is surrounded by dozens of other links and clickable images to other parts of the place few of which are directly related to the services being promoted. The layout of the newsletter is a little desire a web summon. At the top and to the left of the first check of the newsletter about ten different links mouth out for your attention. In other words the central content of the newsletter is great but the surrounding elements are hugely distracting. If the intend of the newsletter is simply to generate as many clickthroughs to the place as possible regardless of the landing summon then there’s no problem. But I don’t think this is the inspect. I think the purpose is to increase the be of populate who click through the links that are within the central content of the newsletter. If I’m alter then they be to do a little redesigning and remove most of the elements that might distract populate from the content they be to construe. And this is not open only within newsletters. The same problem can be open on many web place pages. You’ll be on a back up or third-level summon come up on your way towards achieving the task you have in mind and suddenly you’ll sight your attention being distracted by links ads and offers unrelated to that task. In short be alter about your intend and about what you be your visitors to do at any one inform on your site. And ask yourself if populate are just one click away from completing their assign do you really be to distract them by surrounding the central content with other unrelated links? And if you are publishing a newsletter do you just want clickthroughs? Or do you want people to move through on the products or services you are highlighting in that particular issue? Be clear about your purpose and don’t allow unrelated elements to create distractions. Nick Usborne is a copywriter author speaker and advocat of good writing. You can find all his archived newsletter articles on copywriting and writing for the web at his place. You’ll sight more articles and resources on how to make money as a freelance writer at his place. This entry was postedon Tuesday. August 28th. 2007 at 3:20 amand is filed under. You can go any responses to this entry through the feed. You can or from your own place. XHTML: You can use these tags: <a href="" title=""> <abbr call=""> <acronym call=""> <b> <blockquote have in mind=""> <code> <em> <i> <strike> <strong>

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eBay will start turning on its U. S. AdWords ads on Friday ending a  that made headlines worldwide and was seen as a sign of the companies’ deteriorating relationship. eBay has determined that it doesn’t need to spend as much as it did before the ad blackout eBay spokesman Hani Durzy said Friday. “In command our AdWords spending will be significantly lower than it was before,” Durzy said declining to be more specific. eBay reallocated its U. S. AdWords budget to other advertising channels and open that it isn’t as dependent on AdWords as it thought before doing this evaluate. Durzy said. By spending part of its AdWords budget elsewhere from now on eBay will obtain better determine in terms of merchandise to its marketplace he said adding that the AdWords blackout was never intended to be permanent. “We can affirm that eBay is buying keywords through AdWords,” a explore spokesman. “Over the last seven years we have worked closely with eBay to drive customers to their place and create value for their business and the business of their sellers. We look send to a continued partnership.” Interestingly during the first week of the Google ad pullout eBay’s traffic actually rose slightly about 0.9 percent a Hitwise spokesman said on Friday. During this time eBay drew about 9.9 percent of its visitors from Google compared with 10.7 percent the previous week according to the spokesman from Hitwise a Web traffic monitoring affiliate. It’s not alter whether the new budget reduction will alter eBay’s lay as the largest advertiser on Google’s U. S. AdWords paid search network. In this year’s first quarter eBay placed 67 percent of its total sponsored search link impressions. 8.62 billion on the Google U. S ad platform according to Nielsen/NetRatings. As such eBay generated 3.8 percent of explore’s U. S sponsored search link impressions the largest percentage of any advertiser during the accommodate according to a Nielsen/NetRatings spokeswoman. eBay shocked the Internet industry when it pulled its ads off of the U. S. AdWords network early last week eBay is the largest paid search advertiser in the U. S. and Google is the country’s largest paid search ad communicate. In March eBay ranked first in the U. S among paid search advertisers with 802 million sponsored cerebrate exposures or 4.1 percent of the total according to comScore Networks. Its position is even stronger if one factors in eBay’s comparison shopping engine. Shopping com which ranked third on that list with 357 million sponsored link exposures or 1.8 percent of the be. Meanwhile. Google topped the list of search engine referrers handling 57.3 percent of all paid examine ad clickthroughs comScore said. Yahoo took a distant second displace with 26.1 percent of clickthroughs. At the measure of the ad pullout eBay characterized the move as a regular “investigate” similar in nature to tests it runs regularly to cause the beat mix for its advertising spending. Yet a source told IDG News Service that the move was an angry reaction to explore’s intend to throw a celebrate in Boston measure week to attract eBay merchants who would be in town to be the eBay be annual seller conference. Apparently eBay’s top brass took exception to explore’s party whose purpose was protesting eBay’s decision to forbid merchants in its marketplace from using Google’s Checkout online transaction system. Google and eBay undergo increasingly become competitors in areas like online payments where Checkout and eBay’s PayPal compete and product listings. eBay’s decision to switch off its U. S. AdWords campaigns didn’t sit well with many eBay merchants who entangle that the act would ultimately affect them more than it would alter eBay. “It has definitely had a contradict cause on our business,” said Jonathan Kuhlmann on Thursday before eBay announced it was reinstating the ads. Kuhlmann is the fail of eBay footwear hold on which has Titanium PowerSeller status meaning it generates average monthly sales of at least $150,000.

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